Tag Archives: Coldwell Banker Bain

Marketing Plans

This morning I’ve been working on marketing plans for two different sellers, so I thought I’d share with you what goes into a plan.

First, no two plans are identical. Price range, location, timing, features of the home – all of this comes into consideration.

It all starts with pricing. I will do a market analysis to determine a recommended price range for your home. I don’t rely on automated values, but look at actual listings and sales, market activity, and market conditions. If we don’t price your home properly, no matter how great the marketing materials, it probably won’t sell. With our current market, you definitely don’t want to overprice your home.

The first thing I look at is if your home meets the criteria for Coldwell Banker Global Luxury. This is based on zip code and condition/features of the home. If your home qualifies, it will be included in Coldwell Banker’s luxury marketing materials.

Are staging and landscaping necessary for your home? We want your home to show at its best. All homes I list will have high definition professional photography, and then depending on many factors, some form of video. That video might be a video tour, a live walk-through video, a 3-D Matterport video, and/or a neighborhood video. Most listings will have drone photos as well.

The photos and video will be used for all the online marketing, including the listing itself and its syndication, social media, and websites. Photos will also be used for print marketing such as home flyers/brochures and mailings to neighbors and targeted buyers.

Most listings will have 3-4 open houses during the first week on market. I also network to my local sphere of real estate brokers.

Want to know what a marketing plan for your home might look like? Give me a call at 206-790-0081 or email to chat.

Giving Back

I love helping people find the home of their dreams and I love helping people sell their homes to move on to the next stage of their lives. Although I miss working with the many wonderful non-profit groups I used to work for, I have been able to combine my successful real estate business with my passion for philanthropy—every sale I close results in a charitable contribution—either through a community partnership with a non-profit or a direct contribution I make. I also volunteer for a host of groups including FamilyWorks in Wallingford.

I am looking to grow my business this year, so that I can support even more charitable causes. You can help me out with this goal by sending people my way who are interested in buying or selling real estate. Whether it’s a vacation home on Whidbey, a condo downtown, or a house in Bellevue, I can help your friends and family with their real estate needs. Through the Coldwell Banker network, I am also able to help with real estate purchases and sales anywhere in the U.S. and most international locations.

For every closed transaction this year, I will make a donation of $500 to a local non-profit organization. I also have community partnerships with FamilyWorks, Wallingford Senior Center, Wallingford Boys & Girls Club, and the Central Area Senior Center. Through these partnerships, Coldwell Banker Bain and I donate 10% of our side of the commission to the partner organization. Most recently, we donated $2,685 to FamilyWorks, from Mark & Kat’s purchase of a home in the Roosevelt area of Seattle.

I appreciate all the referrals I receive and am happy to reciprocate by referring people to you as well. I look forward to offering you and your friends/family/colleagues these services, and I want to thank you for the opportunity to serve you as your REALTOR®.

Real Estate Sale Benefits FamilyWorks

In June, I had the honor of listing the home of my fellow FamilyWorks board member Will and his wife Patty. Not only was the home a beautiful Seattle Craftsman and the sale exceeded the hopes of the sellers, the sale of this home resulted in Coldwell Banker Bain and I making a donation of $2,970 to FamilyWorks through our community partnership program.

Non-profit organizations who partner with Coldwell Banker Bain and I receive a donation equal to 10% of our side of the commission on the sale or purchase of a property. In addition to FamilyWorks, I have partnerships with Wallingford Boys & Girls Club, Central Area Senior Center, and the Pancreatic Cancer Action Network. I would love to add additional organizations to the list, contact me for more information.

Will and Patty’s home was listed on June 12th for $840,000, received 5 offers, and closed on July 6th at $990,000, 18% above list price.

“Jamie was a tremendous help in the sale of our home in Wallingford. We would recommend her in a heartbeat.”

~Will and Patty Lewis